Privacy policy

This privacy policy describes how your personal data is collected, used and shared when you visit or make a purchase from arius.dk (the website).

PERSONAL DATA WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, when you use the website, we collect information about the individual pages and products that you see, which websites or keywords have referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:
- "Cookies" small data files located on your device or computer and most often include an anonymous unique identifier. For more information on cookies, as well as how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” follow actions that take place on the website, and collect data including your IP address, browser type, Internet service provider, referral / termination pages, and date / time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about your movements on the website.

Additionally, when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, payment information (including battle card numbers), email address, and telephone number. We refer to this information as “Order Information”.

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information which we collect generally to carry out orders placed via the Website (including processing your payment information, arranging delivery, and being able to issue invoices and / or order confirmations). In addition, we use this information to:
- Get in touch with you;
- Review our potential risk or fraud orders; and
- When it matches your preferences you have shared with us, we will provide you with information or advertisements related to our products or services.

We use Device Information that we collect to help us spot potential risks or fraud (specifically, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers navigate and interact with the website, and to shed light on the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties in order to help us use your Personal Information as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help od understand how our customers use the website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information in order to comply with applicable laws and regulations, to respond to a subpoena, clean-up order or other lawful request we receive, or to protect our own rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertising or marketing communications that we believe are in your best interest. For more information on how targeted advertising works, visit the Network Advertising Initiative's (“NAI”) teaching page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https: / /www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK ME
Please note that we do not modify our website's data collection and use when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are an EU Citizen, you have the right to access your Personal Information that we hold around you, as well as to be able to request that your Personal Information be corrected, updated, or deleted. If you wish to make use of these rights, please contact us via the contact information below.

Further, if you are an EU Citizen, please note that we use your information to carry out contracts we may have with you (for example if you place an order via the website), or to pursue our legitimate business interests listed above . In addition, please be aware that your information will be sent out of the EU, to Canada and the US respectively.

STORAGE OF DATA
When you place an order via the website, we will store your Order Information for our processing unless and until you ask us to delete this information.

CHANGES
We reserve the right to change this Privacy Policy from time to time in order to shed light on, for example, changes for our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions or if you want to complain, please contact us via email at info@arius.dk